The Power Move: Marlon Recreational Products Acquires DK2
The Power Move: Marlon Recreational Products Acquires DK2
At Marlon Recreational Products, we are proud to announce the acquisition of DK2 and its sub-brand, SnowBear, effective January 2025. As part of the acquisition, both DK2 and SnowBear have been rebranded as DK2 by Marlon and SnowBear by Marlon, respectively. This strategic move marks a major milestone in Marlon’s continued growth and evolution in the North American powersports and recreational markets. This acquisition does not include other brands previously owned by the private equity firm that owned DK2, such as WoodMaxx and others. Only DK2 and SnowBear have become part of the Marlon family.
Two additional distribution centers in Toledo, Ohio and Burlington, Ontario now complement our existing locations in Alberta, British Columbia, Winnipeg, Washington, and California, significantly strengthening our operational and logistical capabilities across North America.
Bruce Cameron, President of Marlon Recreational Products, shared: ‘’We are thrilled to welcome DK2 and SnowBear, along with their talented team, into the Marlon family. With the addition of two new distribution centers in Ontario and Ohio, we now have even greater resources to drive innovation, expand our product offerings, and continue providing exceptional service to our customers. Although our brands may appear separate externally, internally, we are united as one cohesive team, focused on advancing the future of the recreational and powersports industries.”
The integration of DK2 and SnowBear into Marlon is a deliberate strategy to strengthen the company’s capabilities and meet the increasing demands of the outdoor lifestyle market. All three brands share a commitment to high-quality engineering, customer service, and product innovation. This shared vision will be foundational in continuing to build a legacy of excellence. This strategic acquisition marks our expansion into the power equipment and snowplow market, further reinforcing our leadership in North America’s outdoor power equipment and recreational industries.
Expect the same reliable DK2 products—with enhanced brand consistency, unified customer support, and clearly defined warranty structures now backed by Marlon Recreational Products. Customers will benefit from improved service, a stronger supply chain, increased product availability, and continued commitment to quality under our Marlon umbrella.
Expanded Product Offering: This acquisition allows us to broaden our product range, particularly in power equipment categories such as woodchippers, log splitters, trenchers, and more—all now offered under the trusted DK2 label.
Dealers can look forward to greater supply chain efficiencies and a more focused brand strategy. DK2 equipment will now be supported by Marlon’s established infrastructure and experienced team.
This move signals our ambition to become a dominant force in the outdoor power equipment and utility gear market, strengthening our competitive position across North America. While the DK2 and Marlon brand identities will remain distinct, all operations, systems, and company culture are now fully aligned under the Marlon Recreational Products umbrella. This integration ensures seamless collaboration, enhanced efficiency, and long-term, sustainable growth. As we continue to celebrate our 50 years of innovation and trusted service, the combined strength of Marlon, DK2 by Marlon, and SnowBear by Marlon will drive forward new opportunities and bold outdoor solutions for customers across North America. - This Is The Marlon Way!
© 2024 Marlon Products
